Packaging Design

Recycling Forever Christmas Tree

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This box includes everything required to set up a reusable Christmas tree made of recycled materials. In an original way, the ecologically friendly packaging concept contributes to promoting environmental protection. From the sale of every tree, two euros go to the World Wide Fund for Nature (WWF), which reinvests the money into planting new trees. The box contains 43 green, cone-shaped PET bottles. Step-by-step assembly instructions are printed on the outside of the box, which can be transformed into a tree stand among other things.

Credits
  • Client:
    P’Référence, Paris
  • Design:
    P’Référence, Paris