WE-Tram
Redcoffee
Red Coffee's logo is a small, smiling red cup that embodies the brand's vibrant spirit. The golden curve of Mona Lisa's enigmatic smile was extracted to form the cup's grin. By employing a highly communicable super symbol and integrating it with a red-and-white colour scheme, the design aims to enhance emotional resonance, build connection, and foster brand familiarity.
Red Dot Award: Design Concept | Ready For Market | Brand Design and Identity
Credits
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Studio:Shenzhen Zero Gravity Design Co., Ltd., China
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Chief Designer:Xiao Longfei
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Design:Shi Chunlei, Chen Taiwei, Zhang Xiaoru
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3D Renderers:Zhang Yanbo, Hu Junze
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Client:Shenzhen Sino-Finnish Creative Industry Park Investment Development Co., Ltd, China
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Chief Creativity Officer:Feng Changhong
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Project Manager:Chen Jie
