Red Dot Design Award
Packaging Design

Reflecting the Moon Tea Set Gift Box

Reflecting the Moon Tea Set Gift Box | Red Dot Design Award

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In accordance with a “reflecting the moon” design approach, this Taiwanese tea set gift box includes a moon-like teapot as well as two teacups with saucers. A broad, handmade paper band with a high-quality graphic print, showing a paper cutting of the teapot, is wrapped around the slim, tall cardboard box. Two sheer, textile loops serve as handles and symbolise the slowly rising scent of the tea. Inside the box, the tea set is safely stored in slide-in compartments.

Red Dot Design Award

Credits
  • Client:
    Proad Identity, Taipei
  • Design:
    Proad Identity, Taipei
  • head of marketing/advertising:
    Jennifer Tsai
  • creative direction/art direction:
    Jennifer Tsai
Reflecting the Moon Tea Set Gift Box | Red Dot Design Award