This campaign during Art Berlin, Germany, explored the possibilities of street art. The idea that street art interferes with its environment and teases observers was emphasised by extending the conceptual idea of the artworks through an additional layer in AR, thus transforming the role of the viewer from a passive consumer to an active participant. Five international artists unfolded their creativity in pop-up galleries, on walls and around monuments, with the artworks being enhanced through an AR app. Visitors were invited to walk through a spectacular installation and shape their own experience by interacting through augmented reality.
Samsung Electronics, Schwalbach am Taunus, Germany
Cheil Germany GmbH, Schwalbach am Taunus, Germany
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