event design

RENOLIT Trade Fair Stand EuroShop 2011

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The architecture of this trade fair stand introduced the products of RENOLIT in a fascinating and technologically innovative way. The purpose was to stage a childlike fantasy world. Based on the tale “Through the Looking-Glass, and What Alice Found There” by Lewis Carroll, reliefs on the topics of “nature” and “city” were created, which were deep-drawn onto two to three metres high columns. Stylised clouds were floating above the stand and sturdy typography stools provided visitors with varied seating options. In cooperation with the design studio Projekttriangle, VON M designed, aside from the trade fair stand, three-dimensional typographical landscapes to enable a sensual communication in the room.

Credits
  • Client:
    RENOLIT SE, Worms sales director & brand manager Uwe Maszkiewicz
  • Design:
    VON M GmbH, Stuttgart; Projekttriangle Design Studio, Stuttgart
  • creative direction:
    Matthias Siegert, VON M
  • art direction:
    Prof. Jürgen Späth, Projekttriangle Design Studio
  • graphic design:
    Franz-Georg Stämmele, Simon Herkner, Projekttriangle Design Studio
  • photography:
    Zooey Braun Fotografie
  • architecture:
    Dennis Mueller, Myriam Kunz, VON M