Red Dot Design Award

Rentnerschwemme A Glut of Retirees

Rentnerschwemme A Glut of Retirees | Red Dot Design Award

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This poster addresses the newly created word “Rentnerschwemme” (a glut of retirees), which polemically alludes to the increasing age of the population. It shows an illustration of angry pensioners. The contrast between the blue illustration and the red writing captivates the viewer’s attention. The individual letters are printed in a font that looks like handwriting and are spread across the whole poster. Thus at first glance it does not become apparent that the letters form a word – this requires closer attention and thus examination of the content.

Red Dot Design Award