The promotion of the used books festival BOOKtiga 2018 conveys the importance of not only returning books to the library but also “ourselves”. Accordingly, the motto of the poster for this year’s festival reads “Return yourself to the library”. Since the exploitation of “used” books is best expressed by the constant reborrowing of the same books as well as by the due date reminder, which is stamped in the back of each book almost like a universal symbol of “borrowing”, this mundane, incidental and inconspicuous stamp sheet has been chosen to represent the visual backbone of the concept. However, its communication also wants to go a step further. By using the dates of all the festivals held so far, as well as clearly stressing this year’s date, it aims at expressing that not only borrowing and returning books to the library is important but also that people go there themselves. In order to emphasise this, even the placements of the poster convey a message. Displayed on various public walls and billboards, the poster reminds beholders of this importance in situations when they are occupied with completely different things.
Statement by the Jury
The poster for the BOOKtiga festival of used books impresses with a sophisticated idea. It manages to attract attention through few means. It uses other big posters – almost in a parasitic manner – and thus their prominence to transport its message. The graphical concept of stamped data, which is widely familiar from borrowed books, is as subtle as it is humorous and makes people aware of this important cultural asset.
Poreč City Library, Poreč, Croatia
Studio Sonda, Vižinada, Croatia
Martina Sirotić Pavletić
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy