ReverseUV Essential Foundation is an environmentally friendly sunscreen using a physical blocker to reflect UV rays. The main concept is to convey the notion of “the beauty of embracing the sunshine”. The triangular packaging design derives from a prism refracting light, in that a beam of light enters different faces of the prism and refracts into three different angles. The package can be used for various means of representation. Its concave and colourless light beams, as well as the product copy, hint at the idea of the physical blocker acting as invisible protection and releasing visible beauty.