Brand Identity

Rewts Tea Bar

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In this project, a brand identity has been developed that redefines the experience of tea in a bar-like setting. To visualise the brand, the logo focuses on the initials “R” and “T” as a motif for “Rewts” and “Tea”, with the “T” doubling as the “Bar”. The brand’s concept of being healthy yet interesting is projected by the logo’s minimalistic yet meaningful design. From left to right, it is composed of a tea leaf, the side view of a bar and a straw that wants to capture the essential elements of the Rewts tea experience of being healthy, casual and easy. Inspired by the screen rotation feature, the menu hosts a landscape orientation that allows for an expanded menu to coexist with a simplified menu on the same sheet.

[Red Dot: Junior Award]
Credits
  • Client:
    Rewts Tea Bar, Los Angeles
  • Text:
    Tony Wei-Ta Peng
  • Design:
    Tiana Chun-Hui Lin, Los Angeles