Beverage Packaging

Ridna Marka

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Ridna Marka is a new Ukrainian juice line comprising four basic flavours: tomato, clear apple, orange and cloudy apple. The inspiration for the packaging design, as well as for the brand name, which means “native brand” in Ukrainian language, has been taken from the Soviet packaging design style of the 1960s and 1970s. The idea was to recreate this look and feel of grocery packaging from the USSR and thus evoke a sense of childhood nostalgia among the older generation, but at the same time avoid any reference to the ideological component of those times. Instead, the chosen retro design stands for quality and taste.

Credits
  • Client:
    First Private Brewery Group, OASIS, Kyiv
  • Design:
    Graphic design studio by Yurko Gutsulyak, Kyiv
  • Art Direction / Graphic Design:
    Yurko Gutsulyak
  • Project Management:
    Zoryana Gutsulyak
  • Lettering:
    Oleksij Chekal, Kharkiv
  • Illustration:
    Oleksij Volkov, Kyiv