Red Dot Design Award
Corporate Design, Visual Identity

RIMOWA

RIMOWA | Red Dot Design Award

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A new corporate design has been created for Rimowa to celebrate the company’s 120th anniversary and its incorporation to the French luxury group LVMH. The visual identity aims to confirm the position as the leading global manufacturer of functional luxury luggage, and provides a timeless, stylish foundation for the future. The new monogram is inspired by the original brand mark, which adorns the facade of the store in Cologne. The two vertices within the logo are designed to reflect the spires of Cologne Cathedral and are enveloped by the soft radial forms of a case. All of Rimowa’s packaging, retail touch points and in-luggage items have been overhauled with deep consideration given to materials, finishing and mechanism.

Red Dot Design Award

Credits
  • Client:
    RIMOWA, Cologne, Germany
  • Design:
    Bureau Borsche Munich, Germany Commission Studio, London, United Kingdom
  • Creative Direction:
    Alexandre Arnault (Chief Executive Officer) Hector Muelas (Chief Brand Officer) Daria Jacobs (Global Marketing Manager) RIMOWA Mirko Borsche Bureau Borsche Christopher Moorby Commission Studio
RIMOWA | Red Dot Design Award
RIMOWA | Red Dot Design Award