Red Dot Design Award
Social Media, Motion Graphics


RIMOWA | Red Dot Design Award

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Ease and innovation of movement are cornerstones of the Rimowa brand. When overhauling its Instagram account as part of the brand relaunch, and in order to reinforce the products’ status, the aim was an innovative, social-first way of communicating. 3D animations and motion graphics were created that reinterpreted the iconic luggage in the form of rich and playful visualisations that skirt the lines between art and commercialism. Reflecting the evolving role of 3D in visual culture, the campaign turned quickly into a community-driven initiative, skyrocketing engagement rates.

Red Dot Design Award

  • Client:
    RIMOWA, Cologne, Germany
  • Design:
    Mainframe London, United Kingdom Studio Onesal, Tokyo, Japan
  • Creative Direction:
    Hector Muelas (Chief Brand Officer) Yannis Henrion (Global Content and Creative Manager) RIMOWA
  • Motion Design:
    Studio Onesal Tokyo, Japan Mainframe London, United Kingdom Ada Sokol Paris, France Frank Guzzone Toronto, Canada SixnFive Barcelona, Spain