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RoadStars powered by Mercedes-Benz Trucks

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RoadStars is an interactive MercedesBenz Trucks corporate communications platform designed in the character of an online magazine. It invites its users to easily join the community via social media and by offering exclusive industry information as well as authentic reports on the trucks in use via weekly content updates. The multimedia storytelling with image and video content builds a bridge between customers and brand. To make the platform accessible for many international markets, it is currently already available in 18 languages.

Credits
  • Account Management:
    Marc Herholz
  • Client:
    Daimler AG, Global Communication, Mercedes-Benz Trucks (TE/SM 3), Stuttgart, Germany
  • Design:
    mensemedia Gesellschaft, für Neue Medien mbH, Düsseldorf, Germany
  • Creative Direction:
    Karsten Steens
  • Strategic Planning:
    Stefan Heinzel, PRH Hamburg Kommunikation GmbH, Hamburg, Germany
  • Concept/Realisation:
    mensemedia Gesellschaft, für Neue Medien mbH, Düsseldorf, Germany