As a global communication action, the Roca One Day Design Challenge sets out to position the brand homogenously among young professionals and specifiers. It consists of a design contest aimed at promoting and giving visibility to young talent. Driven by the company Roca, the event challenges design and architecture students, as well as young professionals under the age of 30, to create original products related to the bathroom space in just one day. The competition gives four monetary awards, one of which is focused on sustainability. The projects are assessed by an internationally highly recognised jury. In 2020, the winners of the first prize of all editions will participate in a grand finale in Barcelona.