Red Dot Design Award
Image Campaign

rocagallery.com – A Different Perspective

rocagallery.com – A Different Perspective | Red Dot Design Award

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This image campaign was created for the launch of the website rocagallery.com, an online platform to learn, form an opinion and share knowledge about architecture, design, innovation and sustainability. Befitting the headline “a different perspective”, various characters are looking at living environments which interrupt the monochromatic key visual with image snippets in intense colours in a way that attracts attention. The aim of this campaign was to express that Roca goes far beyond the mere manufacturing and commercialisation of bathroom products, positioning itself as a benchmark in the architecture and design industries.

Red Dot Design Award

rocagallery.com – A Different Perspective | Red Dot Design Award
rocagallery.com – A Different Perspective | Red Dot Design Award
rocagallery.com – A Different Perspective | Red Dot Design Award