Rotstift, a large independent proofreading and editing agency in Switzerland, has revised its brand strategy and values. Therefore, a new corporate design has been developed which suits the digital age and creates high recognition in both web and editorial design. The logo design adopts a clear, minimalist vocabulary. The GT Super display font underlines the notions of digital expertise and reputable prestige. Across all communication media, the new design now combines a revitalised red shade with two secondary colours, making the long-established company stand out with new charisma.