Red Dot Design Award
Corporate Design

RTVI. On both sides.

RTVI. On both sides. | Red Dot Design Award

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The basic idea behind the Russian TV channel’s slogan “On both sides” is to assess events from at least two different points of view. The relaunched logo-type, based on a plain polygon, creates the impression of volume. In addition, a dynamic system of logotypes was created in which they can change their forms according to emotional or functional aspects of the content. The changing modifications of the logotype form can also be used for animation effects: close-ups, motion, volume change. The dynamic graphics system is accentuated by an unusual colour palette. This is rare for TV channels and favourably distinguishes the identity of RTVI in its competitive field.

Red Dot Design Award

Credits
  • Client:
    International Channel RTVI, Moscow, Russia
  • Design:
    Studio DEZA, Saint Petersburg, Russia
  • Head of Marketing:
    Ilona Koltinyuk
  • Art Direction:
    Irina Shmidt
  • Analysis:
    Daria Erasova
  • Graphic Design:
    Irina Shmidt Elena Ivanova Nadezhda Polomoshnova
  • Account Management:
    Alexandr Petrosyan Alexandr Golomolzin Anna Dokunina
  • Editor-in-Chief:
    Aleksey Pivovarov RTVI
  • Broadcast Director:
    Arthur Ostrolutsky RTVI
RTVI. On both sides. | Red Dot Design Award
RTVI. On both sides. | Red Dot Design Award
RTVI. On both sides. | Red Dot Design Award
RTVI. On both sides. | Red Dot Design Award