RUGX Configurator

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This convenient online tool is the first interactive configurator for rugs. In accordance with the motto “Be Creative – Be Different”, it permits to choose shape, colour, edging, pattern and texture in order to create a customised design, and can be used at home, in shops, hotels or offices. The users can not only create an individual rug but also see it in a setting that they can generate themselves. Sophisticated spatial visualisations have been generated to support these functions and so the configurator supports the spatial imagination of the user. Since those configurations can directly be submitted to a trade partner, the tool also enriches the distribution channels.

  • Client:
    OBJECT CARPET GmbH, Denkendorf
  • Executive:
    Daniel Butz
  • Head of Marketing:
    Yvonne Huber
  • Project Management:
    Michael Renkel
  • Design:
    GRAFT Gesellschaft von Architekten mbH, Berlin
  • Design:
    Virtual Design Unit GmbH, Zurich
  • Artwork:
    Wolfram Putz, GRAFT Gesellschaft von Architekten mbH
  • Artwork:
    Susanne Fritz, Patrick Schöll, Virtual Design Unit GmbH
  • Programming:
    Johann Rau, Visia GmbH, Stuttgart