The Russian Premier League is the country’s main football championship, which has the best teams competing against each other. With the aim of building a prominent brand, a competition to develop a new logo design for the league was held in 2018. The new logo of the brand is based on the archetypal symbol of Russia – a bear with a piercing look. The bear is inscribed into the pentagon of a classic football and shows the colours of the Russian flag: white, red and blue. These contrasting colours blend together and symbolise the competitive spirit which is present in any sport, especially in football.
Russian Football Premier League, Moscow, Russia
Art. Lebedev Studio, Moscow, Russia