“Saint Moscowburg” was created as part of a campaign for Visa and VTB24, aimed at motivating people to start paying with their smartphones. On the microsite, users can take a walk through a virtual 360-degree city and receive prizes or gifts that were available in the neighbouring city. The walk features detailed high-quality animations and, thanks to a well thought-out structure, extremely user-friendly. Sophisticated technical solutions reduce the loading time of the complex graphics. Attractive visual effects and a creative navigation complement the experience.
Visa International, Moscow, Russia
Proximity, BBDO Russia Group, Moscow, Russia
Vsevolod Navashin (Head of Design), Maria Biryukova
Julia Arkhangelskaya, Svetlana Popova, Tatiana Tutunnik
Dmitry Ivanov, Oleg Chulakov Studio, Moscow, Russia