Event Design

Samsung Galaxy Z Flip & Galaxy S20 Unpacked

The Samsung Galaxy Z Flip and S20 series were announced in February 2020 during Galaxy Unpacked, held at the Palace of Fine Arts, San Francisco. As the event particularly stood for a new paradigm shift of innovation, it started with the naming of the product. The goal was to deliver a bold and playful visual to emphasise the high-quality smartphone using 11 screens in all. In contrast to previous events in that series, a total of three products and their features were presented during the event.

Red Dot

Credits

Client:

Samsung Electronics Co., Ltd., Suwon, South Korea
Design:

Cheil Worldwide Seoul, South Korea Designfever, Seoul, South Korea
Project Team:

Cheil Worldwide: Jonghee Yoo (Creative Direction) Sohyun Lee (Creative Direction) Yeonji Jeon (Account Management)

Designfever: Jooheon Oh (Art Direction) Suchun Park (Project Management) Minsu Lee (Strategic Planning) Taeyeon Kim (Motion Graphic Design) Dayun Yun (Design)