User Interface Design

Samsung Interactive Table for Galaxy S8 Unpack

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The Samsung Interactive Table has been developed to engage visitors at events or trade fairs so that they may experience emerging features of the Samsung Galaxy S8. An integrated acrylic job dial serves as the menu controller and the table enables navigation through the phone’s new features. Thus, users can experience immersive graphic interactions that take turns with storytelling content. The interaction taking place in each sequence is responsive to the phone’s and the jog dial’s movement and creates diverse graphical responses depending how they are located on the surface.

  • Art Direction:
    Wongi Ryu, Cheil Worldwide
  • Account Management:
    Elaine Seung Jin Choi, Jin Wook Choi, Cheil Worldwide
  • Client:
    Samsung Electronics, Suwon, South Korea
  • Design:
    Cheil Worldwide, Seoul, South Korea, designfever, Seoul, South Korea
  • Motion Design:
    Hyunggon Kim, Taeyeon Kim, designfever
  • Project Team:
    Emma Yeonju Ko, Gangsoo Lee
  • Development:
    Pilsun Yang, Jongwoon Won, dilusion
  • Graphic Interface Design:
    Hyunhee Jeong, Kyukyung Kim, designfever
  • Creative Direction:
    Alex Hyuck Jin Kwon, Cheil Worldwide, Jaehyung Park, designfever
  • User Interface Design:
    Hoon Yoon, designfever