The new edition of Samsung Notebook Odyssey was launched with a cooling system that precisely controls heat. A concept and feature video puts the spotlight on this function offered by the gaming laptop. By using a humanoid character that symbolises the product, the new technology becomes the hero of the story in the concept video and is explained using the aesthetic of a computer game. The second video is in the same style and highlights all of the notebook’s features to target gamers specifically and present the entire scope of the product.
Samsung Electronics, Suwon, South Korea
Designfever, Seoul, South Korea
Seungwon Huh, BECALM Inc., Seoul, South Korea
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy