Red Dot Design Award
Poster Series

SAP Design Talks

SAP Design Talks | Red Dot Design Award

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The poster campaign for the event “SAP Design Talks” is an expression of a holistic design concept that seeks a high degree of consistency. The concept has been implemented using a 45-degree angle as a constant key element, reflecting the angle visible in the official SAP logo. This provided freedom to create an individual design tailored to the guest speakers, while still ensuring a high degree of brand recognition throughout the lifespan of the series. The posters have been created and deployed so far at four major locations across the globe.

Red Dot Design Award

Credits
  • Client:
    SAP SE, Walldorf, Germany
  • Design:
    SAP SE, Walldorf, Germany
  • Visual Design:
    Timo Beß
SAP Design Talks | Red Dot Design Award
SAP Design Talks | Red Dot Design Award
SAP Design Talks | Red Dot Design Award
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