Poster Series

SAP Design Talks

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The poster campaign for the event “SAP Design Talks” is an expression of a holistic design concept that seeks a high degree of consistency. The concept has been implemented using a 45-degree angle as a constant key element, reflecting the angle visible in the official SAP logo. This provided freedom to create an individual design tailored to the guest speakers, while still ensuring a high degree of brand recognition throughout the lifespan of the series. The posters have been created and deployed so far at four major locations across the globe.

  • Client:
    SAP SE, Walldorf, Germany
  • Design:
    SAP SE, Walldorf, Germany
  • Visual Design:
    Timo Beß
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