Film & TV Commercial

Saturn Seasonal Campaign 2013 – The World Needs Better Technology

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The impressive visual imagery of this seasonal advertising campaign conveys the message that Saturn retail shops offer their customers the latest technology at reasonable prices. In order to illustrate what can happen when technology becomes outdated, a dramatic chain reaction is staged. When an old TV fails during a live soccer broadcast in a pub, the situation gets out of hand. The final tagline “The world needs better technology” in the film advert drives home the message that this would not have happened with a product from Saturn.

Credits
  • Client:
    Media-Saturn-Holding GmbH, Ingolstadt
  • Design:
    Scholz & Friends
  • Creative Direction:
    Martin Pross, Matthias Spaetgens, Robert Krause, Michael Schmidt, Michael Winterhagen
  • Art Direction:
    Alex Schmid, Jörg Waschescio, Mario Zaradic
  • Copywriting:
    Ulrike Keitel, Lars Wagner, Christian Brandes
  • Account Management:
    Stefanie Wurst, Uli Schuppach, Susanne Kieck, Doris Koch
  • Agency Producer:
    Nele Siegl, Agostino De Martino
  • Film Production:
    CZAR
  • Film Direction:
    Martin Werner