Film & TV Commercial

Saturn Seasonal Campaign 2013 – The World Needs Better Technology

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The key message of this campaign is that Saturn offers its customers the newest technology at fair prices. In order to visualise and demonstrate what innovative technology can be good for in special circumstances, this film portrays people in an everyday situation – sitting in an ordinary sports pub such as can be found in any big city. The pub lights are dimmed and the customers are watching a football game on the TV. In the middle of an exciting play, the old valve television set suddenly breaks down, bringing the evening to an abrupt end and leading to emotional reactions by all. The situation escalates in a chain reaction-like series of events until it gets entirely out of control in a street fight. Featuring a realistic plot and an aesthetic that is reminiscent of Hollywood, the film ends with the tagline “The world needs better technology” and conveys the message that the situation would not have arisen if the pub owner had used the latest technology.

Statement by the Jury

This is a well-thought-out film on chaos theory, using a humorous approach. The production blends the aspects of location, casting, stage set, editing and sound in a highly harmonious manner. It is an outstanding production in every way and illustrates the kind of quality that can be achieved when a good idea is given into the hands of expert producers.

Credits
  • Client:
    Media-Saturn-Holding GmbH, Ingolstadt
  • Design:
    Scholz & Friends
  • Head of Brand Communication:
    Paul Stahala
  • Advertising Management:
    Andre Wolny
  • Chief Creative Officer:
    Martin Pross
  • Executive Creative Direction:
    Matthias Spaetgens, Robert Krause
  • Creative Direction:
    Michael Schmidt, Michael Winterhagen
  • Art Direction:
    Alex Schmid, Jörg Waschescio, Mario Zaradic
  • Copywriting:
    Ulrike Keitel, Lars Wagner, Christian Brandes
  • Account Management:
    Stefanie Wurst, Uli Schuppach, Susanne Kieck, Doris Koch
  • Agency Producer:
    Nele Siegl, Agostino De Martino
  • Film Production:
    CZAR
  • Film Direction:
    Martin Werner