The challenge of this design was to create a brand-new hospitality group to house hotels, resorts and spas, as well as residential offerings across Asia. The sáv Hotel in Hong Kong was to be the flagship of the new visual identity. Starting with only a logotype, they still needed a brand strategy and a creative corporate appearance. The design concept focuses the beliefs and aspirations of the hospitality group, resulting in the development of a brand architecture. Systematic colour coding organises the growing portfolio, while the approach of addressing the target group in an emotional way fosters trust in the brand.
sáv Hospitality Limited, Hong Kong
FutureBrand, Hong Kong
Po Hung, Gareth Joe, Celia Leung, Debbie Poon, Venus Lin