Social Campaign

Say it loud. Make a difference.

This nationwide campaign for the German organisation Laut gegen Nazis (Loud against Nazis) calls on people to literally raise their voice against racism. Its messages and headlines do not make sense if simply read – they need to be spoken out loud. The campaign started on International Holocaust Remembrance Day on social media channels like Instagram, YouTube and TikTok. It was simultaneously rolled out in print and via out-of-home ads and subsequently endorsed by celebrities and politicians.

Red Dot

Credits

Client:

Laut gegen Nazis e.V., Hamburg, Germany
Design:

Serviceplan Germany, Munich, Germany
Project Team:

Serviceplan Group: Alex Schill (Global Chief Creative Officer) Matthias Harbeck (Chief Creative Officer Germany)

Serviceplan Germany: Matthäus Frost (Creative Director) Laura Müller-Rossbach (Creative Director) Christoph Everke (Creative Managing Partner) Alexander Nagel (Creative Managing Partner) Michael Jaeger (Managing Partner)

Philipp Elsner (Digital Creative) Alexandra Felbinger (Final Art Director) Daniel Hartmann (Management Supervisor) Hendrik Haupt (Copywriter) Stefan Ott (Copywriter)