Say it loud. Make a difference.

Together with the German organisation Laut gegen Nazis (Loud against Nazis), a nationwide campaign was developed that calls on people to show civil courage and creatively inspires and encourages them to raise their voice against right-wing hatred and violence. It featured messages and headlines against racism and for more tolerance, which only make sense if they are spoken out loud. The media used were both physical, on billboards and in print magazines, and digital, on TikTok, as an Instagram filter, as YouTube pre-rolls and outstream ads and banners. Challenges with the hashtag #NahtZiehsRaus encouraged users and creators to get loud and creative against racism.