Red Dot Design Award
Digital Campaign

Say it with Sky

Say it with Sky | Red Dot Design Award

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The digital campaign “Say it with Sky” was launched in advance of Valentine’s Day. On a website developed specially for the purpose, people were able to create and send personal love messages generated from Hollywood film snippets. The online promotion was based on an AI tool which extracted dialogues from 845 romantic movies and matched them with the individual love message – and even made suggestions for more creative messages. In this way, the tool put together romantic personal Valentine’s clips and combined these with a special Sky Valentine’s offer. The image campaign led to an increase in subscriptions.

Red Dot Design Award

Say it with Sky | Red Dot Design Award
Say it with Sky | Red Dot Design Award
Say it with Sky | Red Dot Design Award
Say it with Sky | Red Dot Design Award