In Germany, hot wine seasoned with fruits, herbs and spices ranks among the bestselling alcoholic beverages during the winter season. Its image is very traditional and has not changed for decades. With Schietwetter, which is a commonly used Northern German expression for bad weather, the company set out to infuse this tradition with life. Bright red rubber boots mark the packaging design as a high-contrast key visual. The grey label of the locally sold product is decorated with raindrops and snowflakes to highlight the bad weather theme.