Corporate Design

Schmitt + Sohn Aufzüge

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The visual corporate identity of Schmitt + Sohn Elevators is marked by the clear lines of its new logo, a reference to the tradition of this family-run company. The formal precision of the lettered logo and a corporate identity font by the name of Akkurat underline technological competence. In combination with this new, multicoloured corporate design, an open and distinctive visual presentation is fostered. Also redesigned were, among other things, office equipment, vehicle graphics, product branding, and style guidelines for portrait and documentary photography.

  • Client:
    Aufzugswerke M. Schmitt + Sohn GmbH, Nuremberg
  • Design:
    Projekttriangle Design Studio, Stuttgart
  • creative direction:
    Martin Grothmaak, Prof. Jürgen Späth
  • graphic design:
    Franz-Georg Stämmele, Daisuke Nitta
  • photography:
    Martin Grothmaak, Tom Ziora et al.