Red Dot Design Award
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Schneeflocke | Red Dot Design Award

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The permanent all-wheel drive, quattro, from Audi provides maximum traction on every terrain. The result is a particularly secure driving experience. And what that precisely means is shown by the print advertisement in the carmaker’s characteristic and striking style. With the motif of a snowflake, constructed simply from adhesive tape, the graphic design combines two opposites: a technical innovation meets a simply built ice crystal. The reduction to a symbolic visual language concentrates the attention on the distinctive branding.

Red Dot Design Award

  • Client:
    AUDI AG, Ingolstadt
  • Design:
    Philipp und Keuntje GmbH, Hamburg
  • creative direction:
    Diether Kerner
  • art direction:
    Markus Dominitzki