The permanent all-wheel drive, quattro, from Audi provides maximum traction on every terrain. The result is a particularly secure driving experience. And what that precisely means is shown by the print advertisement in the carmaker’s characteristic and striking style. With the motif of a snowflake, constructed simply from adhesive tape, the graphic design combines two opposites: a technical innovation meets a simply built ice crystal. The reduction to a symbolic visual language concentrates the attention on the distinctive branding.