Corporate Branding, Brand Relaunch


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The new corporate branding of porcelain manufacturer SCHÖNWALD is inspired by the working atmosphere of a professional kitchen. The dynamic visual language shows hotel and catering scenes where porcelain plays a significant role. Aesthetics are, after all, essential in preparing, serving and enjoying food. The corporate brochure presents motifs suffused with light and set against a maritime blue background, creating a pleasant contrast to the white lettering. Additional product brochures stage noble porcelain as a flexible presentation means for imaginative dishes. The new brand image offers a glimpse behind the scenes while simultaneously communicating the full service range provided by a professional porcelain manufacturer.

  • Client:
    SCHÖNWALD, Eine Marke der BHS tabletop AG, Schönwald head of marketing Sonja Schiebelhut (Schönwald), Birgit Dubberke (BHS tabletop AG)
  • Design:
    Schließke Werbeagentur, Munich
  • head of advertising:
    Thomas Schließke
  • creative direction:
    Annette Hobday
  • art direction:
    Lars Breitenfeldt
  • concept:
    Dr. Ingrid Schließke
  • account management:
    Sabrina Scheicher
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