Schreinerei Freudig – Book of Craft

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Founded in 1917, the carpenter’s workshop called Schreinerei Freudig has been passed on from one generation to the next. The brochure “Schreinerei Freudig – Book of Craft” was created while developing the company’s new corporate design. The curved “F” monogram, gently embossed on the cover, references the long family tradition of carpentry. Working day-to-day with a natural material such as wood, both craftsmanship and haptics play a major role for the company and are therefore reflected in the brochure’s manufacture and content.

  • Client:
    Schreinerei Freudig GmbH, Schöllang im Allgäu
  • Design:
    designgruppe koop, Rückholz
  • Creative Direction:
    Andreas Koop
  • Production:
    Schöler Druck und Medien GmbH, Immenstadt