Corporate Design,Corporate Identity / Red Dot: Junior Award

SeaAra

This stationery shows the new corporate identity design of SeaAra, a yachting and marine leisure company based in South Korea. The name consists of the words “sea” and “ara” – ara means sea in Korean. The logo is based on the name’s first letter, which visualises the shape of a yacht or boat. It also represents the sun and water as well as yin and yang. The logo is a crucial design element as its positive and negative spaces create a key layout which ties everything together as a series. It also expands into various graphics and patterns.

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