Red Dot Design Award
Food Packaging

Seafood Flavour

Seafood Flavour | Red Dot Design Award

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This carton box for seafood imparts a particularly high-grade impression. The well-balanced symmetry between the base and the top is visually emphasised by the antique fastener made of two buttons and ribbon cloth. A graphic print on the lid, its form reminiscent of the yin-yang symbol, catches the eye. The engraved surging wave shows the strong vitality of the sea. The golden paper complements the elegant packaging design, lending the whole box a high aesthetic appeal.

Red Dot Design Award

  • Client:
    Wai Yuen Tong, Hong Kong
  • Design:
    Proad Identity, Taipei
  • Creative Direction:
    Jennifer Tsai