Brand Identity

Sealink Impression

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Seal carving is a traditional form of art that originated in China. The goal of Sealink Impression was to revive this century-old practice and turn it again into a gift culture. The company chose the Chinese character “xi” for its main logo, a traditional seal character that provides a powerful yet delicate imprint. Though, in general, a seal provides a conservative impression, in this case it has been achieved to appear lively, friendly and tolerant; a mascot was created likewise. The logo also includes the image of a sunrise, in red, capturing the unique mood of Chinese aesthetics.

Credits
  • Client:
    Sealink Impression, Hangzhou
  • Design:
    Dongdao Creative Branding Group, Beijing