Red Dot Design Award
Brand Design, Visual Identity

SEC

SEC | Red Dot Design Award

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The appearance of the fashion brand SEC is marked by a distinctive blend of Eastern and Western aesthetics. Within the elegant design, the logo is a key element. Looking at it, either the English letters of the brand name or stylised Eastern characters come to the fore, much like contemplating an ambiguous image. Thus, a “real” positive form and a “void” negative form merge into one, comprising the tangible and the invisible in a multi-layered and decidedly oriental manner.

Red Dot Design Award

[Red Dot: Junior Award]
Credits
  • Client:
    Jiaxing Junhan Clothing Co., Ltd., Jiaxing, China
  • University:
    Shanghai Shangde Experimental School Shanghai, China Lanzhou University, Lanzhou, China
  • Design:
    Hao Zhang Shanghai Shangde Experimental School Guowei Feng Lanzhou University (Art Direction Assistance)
SEC | Red Dot Design Award
SEC | Red Dot Design Award
SEC | Red Dot Design Award