Red Dot Design Award
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To demonstrate the high quality of the grand pianos and pianos of manufacturer Seiler, the design of the website follows the example of a piano. A vertical grid is based on the proportions of a claviature and gives each page an individual rhythm. The classic colours of the piano, black and white, dominate and are complemented by the colour scheme of the product lines in black, red and gold. Moving, overlapping lines, generated anew over and over again, make the vibrations as well as the acoustics of a piano perceptible.

Red Dot Design Award

  • Client:
    Seiler Pianofortefabrik GmbH, Kitzingen
  • Design:
    Zum Kuckuck / Büro für digitale Medien, Würzburg | Red Dot Design Award