Poster Series

SENSE

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The poster design for the SENSE store that sells Buddhist statues, related items and aloes wood is influenced by the teachings of Zen (Chinese word “Chán”) and exudes visual clarity and peace-fulness. Following the design maxims of simplified form and language, it also features handmade paper, which perfectly expresses the essence of things through ink and gives a sense of originality. The result is a poster that merges Eastern wisdom and aesthetic sensibility with a modern appearance.

Credits
  • Client:
    Sense Trading Co., Ltd., Beijing
  • Design:
    Dongdao Creative Branding Group