Red Dot Design Award
Website

serien.lighting

serien.lighting | Red Dot Design Award

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The goal in designing this website for the company serien.lighting was to convey core characteristics and topics related to a fascination with design, technology and light. It provides retailers with simple and clear access while also making the site interesting for visitors. Since what is special about every luminaire is also reflected in its name, each lighting unit is staged together with its name, thus forming an entity and becoming a single mini-brand. The website is one of the first noticeable signs in a series of restructuring and optimisation measures.

Red Dot Design Award

Credits
  • Client:
    serien.lighting, Rodgau
  • Design:
    hauser lacour kommunikationsgestaltung gmbh, Frankfurt/Main
  • creative direction:
    Laurent Lacour, Bianca Elmer, Felix Damerius
  • art direction:
    Bianca Elmer
  • strategic planning:
    Laurent Lacour
  • project management:
    Felix Damerius
  • programming:
    BlueMars, Frankfurt/Main
serien.lighting | Red Dot Design Award
serien.lighting | Red Dot Design Award