Red Dot Design Award
City Light Poster

Sexplosion

Sexplosion | Red Dot Design Award

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Inspired by fireworks, this vibrant city light poster illustrates with a stylish sense of exaggeration the benefits of Ars Vivendi love toys. Using a spectacular visual language, the poster illustrates how lovely it is to literally explode with pleasure – a striking message which becomes clear in context of the company logo and product name. The designers succeed in creating an advertisement which is humorous but not sexist.

Red Dot Design Award

Credits
  • Client:
    Ars Vivendi AG, Engen-Welschingen
  • Design:
    Ogilvy & Mather Advertising GmbH, Düsseldorf
  • creative direction:
    Rob Bruenig
  • art direction:
    Martin Nigl
  • text:
    Tobias Schelo