Red Dot Design Award
Beverage Packaging

Shennongjia Ecologic Chinese Liquor

Shennongjia Ecologic Chinese Liquor | Red Dot Design Award

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The Shennongjia National Nature Reserve, the fiftieth World Heritage Site in China, is a place where hundreds of animals live, among them four endangered, first-class protected animals. The packaging design for the Shennongjia liquor is inspired by the traditional Chinese art of shadowgraphy, which is the art of performing a story using images created by hand shadows. The designer applies the performing art of shadowgraphy to cast the shadow of a golden snub-nosed monkey and a sika deer onto a forest setting, just like the moon shines light on animals and casts their shadows on the ground.

Red Dot Design Award

  • Client:
    Shenzhen Baixinglong Creative Packaging Co., Ltd., Shenzhen, China
  • Design:
    Shenzhen Baixinglong Creative Packaging Co., Ltd., BXL Mercury Team, Shenzhen, China