Beverage Packaging

Shichihonyari

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The Japanese sake manufacturer Tomitashuzo has been producing Shichihonyari from rice that is grown in the area for 1,800 years. In order to support local craftsmen and regional industry, the papers and wrapping cloths chosen for the sake bottles were crafted by traditional companies from the region. Both the labels and the textile wrapping play with the colour contrast of red and white. The decorative cloth in particular fosters a high degree of recognition, lending the product an appearance that makes it ideal as a gift.

Credits
  • Client:
    Tomitashuzo, Nagahama City, Shiga Prefecture
  • Design:
    cosmos, Tokyo
  • Creative Direction/Art Direction:
    Yoshiki Uchida
  • Graphic Design:
    Yoshiki Uchida, Shohei Onodera