Corporate Identity

Shine Young

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Shine Young is a Chinese education academy for elementary students that teaches, among other subjects, Chinese reading and writing. The inspiration for the logo came from the Chinese characters of the corporate name. Based on the core brand concept of learning Chinese in a lively and fun way, the logo blends the comma, the most basic and common symbol in Chinese, into the Chinese characters of the academy’s name. The colour contrast of the logo’s yellow and blue further expresses the vividness and energy of the brand, communicating the fresh attitude that studying Chinese is just as much fun as outdoor activities.

Credits
  • Client:
    Shine Young Chinese Education
  • Design:
    Magician Design Studio, Kaohsiung City
  • Design Team:
    Fu-Chun Wan, Ssu-Hsiang Wang