Red Dot Design Award
Music Packaging

SHINee – Sherlock

SHINee – Sherlock | Red Dot Design Award

Back Download

“Sherlock” is the fourth mini album by the five-member boy group “SHINee”. Alongside the CD itself, the release is comprised of five slim books, one for each member. Each volume not only serves as a report on how the band was formed but is also a mystery picture book. The name Sherlock does not refer to the detective; instead, it stands for the search for oneself. Thus, the story consists of a person discovering him- or herself. The many illustrations express the inner world and thoughts of each band member. The pictures are aimed at inviting fans to interpret the mystery of each individual star.

Red Dot Design Award

Credits
  • Client:
    S.M.Entertainment, Seoul
  • Design:
    S.M.Entertainment, Seoul