Branded Content Website


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The objective of the “Shootter” campaign was to raise awareness of adidas skincare protection through digital media. It consists of a simple-to-play football game that invites Twitter users to select any other Twitter user as an opponent and to battle for the best shot. The branded content website allows users to play not only against friends, but also against celebrities like Lady Gaga and Christiano Ronaldo. Great care was taken in developing the game visuals in order to deliver an authentic sporting experience.

  • Client:
    Kose Corporation, Tokyo
  • Design:
    Hakuhodo, Tokyo
  • creative direction:
    Kentaro Masamura
  • art direction:
    Jeong-Ho Im, Kazumasa Teshigawara
  • planning:
    Kentaro Masamura, Jeong-Ho Im, Takeshiro Umetsu, Kazumasa Teshigawara
  • music/sound design:
    Zin Yoshida
  • artwork:
    Koya Okada
  • technical direction:
    Hidekazu Hayashi