The “Shop Systems” product catalogue is divided into two media. One presents the implementation of project ideas in the form of a sketchbook, the other depicts the entire product range as a work medium. While the word “Shop” on the sketchbook is mirrored, analogous to looking out of a shop window, the word “Systems” dominates the catalogue section. Here, technology determines the content. The systems are presented using isometry on a double page introduction. A specially designed pictogram series provides quick orientation.