Social Media Marketing

Shout for Red

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Shout for Red was a digital campaign that facilitated fan support of the Korean national football team for a qualification game in the World Cup. Via a Facebook app accessed by way of the Nike Football Korea homepage, users could change their Facebook profile to the national team colour of red and send it directly to the football team together with a supportive message. The profile pictures were then assembled to form the image of a tiger, which was exposed on banners installed inside and outside the stadium. After the game, Facebook users could tag their own face on the tiger image.

  • Client:
    Nike Korea, Seoul
  • Design:, Seoul